Easy, Breezy, Beautiful: Part 1

Famous actresses, black and white ads with one standout color, and the heading Cover Girl is what catches a young teens eye while flipping through magazines. Cover girl usually comes out with new mascara just about every two months and they always have the same ad layout while advertising the mascara. There ads always seem to be black and white with an actress on it. They usually get new actresses every six months; the actresses are always the ones that pertain to teenage girls so it catches their attention to look at the ad Cover girl always has a slogan on their ad that always seems to stay the same as well which is “Big, Bold, Look at me lashes!” The Cover Girl ads always go in to details about why the mascara is different from others that they have previously made.
The ad that I picked out caught my attention because of the main color that they used, neon orange. It is a two page ad which makes sense in a magazine because this way you know that the ad you are putting in won’t be competing with any ads next to it. At the top of the first page it says Cover Girl in big bold letters. Then there is a huge picture of Drew Barrymore (there spokesperson at the time) which really brings out her eyes. Then in the bottom corner it says there slogan “The Next Big Thing? Big, Bold, Look-At-Me- Lashes.” On the second page there is a big picture of the mascara brush because this is what they have changed this month about their mascara and next to the brush it says “New Lash blast, Volume Blasting Mascara.” Then there is a little display of the whole mascara container showing what it looks like so you know what to buy at the store and it describes all the small detail about it.
The way they worded things in this ad are very interesting because it is all in words that are fun to say and able to catch a teenagers attention. You notice that the product being sold in the ad is Cover Girl because it is in large, bold letters in orange at the top of the page and you know they are selling mascara because they have a huge picture of it on the side of the ad. The term “New Lash Blast” is very unique to hear and it makes the ad more fun and hip to look at. All of the words in the ad are capitalized and the words that are really important are bolded so that also really catches your attention. Having the neon color on black and white really makes you look twice because it looks really interesting and makes you wonder what they are selling.
What was Cover Girl trying to say in this advertisement? They are trying to advertise that when you use Cover Girls new lash blast mascara every lash gets singled out and coaxed up. It also tells you that they also have it so it is waterproof this way you can keep it on while you are swimming and not have to worry about it run. This ad also gives you the website to visit so you can see the product up close. This also gets people to look at their other products so they might get interested in buying other things as well as the mascara. Cover Girl is usually giving out coupons to there make up as well so you can save money and or buy more of their products.
The result in this message is when you wear Cover Girl mascara your eyelashes will look as good as Drew Barrymore’s in this ad. They will be big, bold and standout to impress everyone just because they changed how the bristles work on the brush. With hundreds of competitors out there with Cover Girl, they do a good job with keeping their prices low and always updating their products so there is something new for everyone to try and be excited about. It is like one of their most famous slogans… Who wouldn’t want to make their eye lashes breezy and beautiful? I know I would!