Ad on Gap

My ad that I chose is the gap. The consumer to this ad is people that like to shop there or may be looking for some clean cut work clothes or tees. The Gap is a little more expensive store so most of the time it is people that are wealthier that shop here. The wants and desires are just the clothes that they might like about this store and these items might stand out in the ad they see. Gap has a logo on all of their clothes so everyone knows where its from and everyone wearing it is advertising for them.