Every Kiss begins with Kay

The Purpose: The purpose of this ad is showing the the jewelery is very romantic, pretty, and eligant. And maybe that their is worse things going on in the world, so you should be thankful to have something so nice.
Audience: The audience of the ad is probably targeting towards couples, maybe early college to adults.
The Message: The message of the ad points out the quality of the jewelrey and how you are able to put pictures inside it and it still looks really nice.
Is the ad effective? I thought the ad was effective because I love to look at jewlerey and having this kind of picture associated with it really made the ad stand out.

http://i.treehugger.com/files/no-dirty-gold-ad.jpg