Body Image: Part Two

How big is to big these days? Girls today have an image in their mind that they make themselves believe they need to look like. This image most of the time has to do with looking skinny, toned all around and beautiful of course then there will always be the “in” hair cut also. The reason girls want to look this way is because this is what the models look like in all of the magazines they are reading and commercials they are watching.
Advertising is one of the major topics in the Mass Communication field. Advertising today has a huge effect on how everyone views things. You see advertisements on billboards, commercials, magazines and even on the side of cars (for example, Red Bull). One of the bigger topics in advertising today that is effecting many of people is body image. Body image is how people view themselves and others on a daily basis; it has to do a lot with judging others or even yourself.
Telling people weather or not they look good in what they are wearing or how there body shape looks is usually not appropriate and most of the time discouraging to the person that has to take in what is being said about them. This is something that the University of South Dakotas cheerleading team had to hear from an individual that works for the university. Someone had reported to their coach the two individuals on the squad didn’t look “right” in their uniform. “This was an awful thing to hear and experience” said a member of the squad. “Now I will always be telling myself I’m not good enough.” How do you judge a person on what they look like in their uniform?
The reason the school had said something was only because the uniforms says coyotes across the top, which means this team is advertising for the university, which thousands of people are looking at. Some of the most important individuals looking at them are younger girls because they are roll models to them. It is easy to see what the school expected from them for that reason, this only proves that girls are looking at other girls and judging them or wanting to look and be just like them.